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Ayushi Maloo

  • Ph.D. in Management – Pursuing, Devi Ahilya Vishwavidyalaya (DAVV), Indore.

  • UGC-NET (Management) – Qualified, June 2023.

  • Master of Business Administration (MBA) – 2020.

Email: ayushi.maloo@gsfcuniversity.ac.in

Ph.D. Pursuing (Management), MBA (In Marketing, 2020)
Email: ayushi.maloo@gsfcuniversity.ac.in

Ms. Ayushi Maloo is an Assistant Professor at the School of Management & Entrepreneurship, GSFC University, Vadodara. She holds an MBA and is a UGC-NET (Management) qualified academician, currently pursuing her Ph.D. in Management from Devi Ahilya Vishwavidyalaya (DAVV), Indore. Her doctoral research focuses on consumer perception, adoption, and satisfaction of organic food in Madhya Pradesh.

She has over 5 years of teaching experience in higher education. She has served as an Assistant Professor at GSFC University, Vadodara (2026–Present), ITM (SLS) Baroda University, Vadodara (2024–2025), and IPS Academy, Institute of Business Management and Research, Indore (2021–2024). Her teaching and academic responsibilities include undergraduate and postgraduate management education, curriculum development, student mentoring, project supervision, examination coordination, and experiential learning.

Her research interests include consumer behaviour, organic food marketing, digital marketing, social media marketing, rural marketing, sustainable marketing, and artificial intelligence in marketing. She has published research papers in UGC-CARE and other reputed journals and has presented research papers at national and international conferences. Her research work covers areas such as organic food consumption, social media marketing, consumer purchase intention, AI-driven marketing strategies, and digital consumer behaviour. She has also published a patent titled “Artificial Intelligence Powered Consumer Sentiment Analysis Platform for Hyper-Targeted Digital Advertising Campaigns.”

She is committed to excellence in teaching and research, with a strong emphasis on experiential learning, industry-oriented management education, analytical thinking, and developing practical business skills among students.

Profiles:
LinkedIn: https://www.linkedin.com/in/ayushi-m-a07a1b193?utm_source=share_via&utm_content=profile&utm_medium=member_ios

  • Ph.D. (Pursuing) – Management, Devi Ahilya Vishwavidyalaya (DAVV), Indore (2022–Present)
  • UGC-NET (Management) – Qualified (June 2023)
  • Master of Business Administration (MBA) – 2020 From IPS Academy, IBMR, Indore
  • Bachelor of Commerce (B.Com.) – 2018 From PMB Gujrati College , Indore

  • Consumer Behaviour
  • Organic Food Marketing
  • Digital Marketing & Social Media Marketing
  • Branding and Consumer Perception
  • Artificial Intelligence in Marketing
  • Sustainable Marketing
  • Retail & Rural Marketing
  • Higher Education Management

  • Published 6+ research papers in reputed journals, including UGC-CARE and Category-C journals.
  • Research focuses on digital marketing, AI-driven marketing strategies, organic food consumer behavior, and social media marketing.
  • Presented research papers at national and international conferences.
  • Published a patent titled "Artificial Intelligence Powered Consumer Sentiment Analysis Platform for Hyper-Targeted Digital Advertising Campaigns" (Application No. 202521054597, 2025).

  • Assistant Professor, GSFC University, Vadodara (January 2026 – Present)
  • Assistant Professor, ITM (SLS) Baroda University, Vadodara (August 2024 – September 2025)
  • Assistant Professor, IPS Academy, Indore (August 2021 – May 2024)
  • Overall 5+ years of teaching experience in undergraduate and postgraduate management programs.
  • Experience in curriculum development, outcome-based education, student mentoring, project supervision, examination management, and experiential learning through simulations and workshops.

  • Active researcher in marketing and consumer behavior with ongoing doctoral research.
  • Published research in national and international journals and presented papers at international conferences.
  • Certified AIMA BizLab trainer with experience in business simulation-based learning.
  • Organized industry-focused workshops, SAP training sessions, and academic events to bridge the gap between academia and industry.
  • Research interests include AI applications in marketing, digital consumer behavior, and sustainable consumption.

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