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Dr Vidhita Sinha

Ph.D. [Management] from Department of Business Management (MBA), Sardar Patel University, Gujarat

 

Email: vidhita.sinha@gsfcuniversity.ac.in

Dr. Vidhita Sinha is a distinguished academician with over 14 years of experience in management education, research, and academic leadership. She currently serves as Associate Professor and Head, School of Management Studies and Liberal Arts at GSFC University, where she oversees both academic and administrative functions for more than 950 students.

Her teaching career spans reputed institutions including GSFC University, Ganpat University, Parul University, and Sigma Group of Institutes. She has taught a wide range of subjects such as Managerial Communication, Strategic Management, Marketing, Operations, Research Methodology, and Consumer Behavior. A sought-after trainer and resource person, she has delivered expert sessions on data analysis, scale development, and research methodology at leading universities, while also mentoring numerous student research projects that have earned national recognition and awards.

Dr. Sinha holds a Ph.D. in Management from Sardar Patel University, an MBA in Operations and Marketing, and a B.Tech. in Biotechnology. She is UGC-NET qualified and has pursued advanced certifications from IIM Ahmedabad, IIT Roorkee, and Meta, specializing in pedagogy, marketing research, and analytics. Her research contributions include multiple publications in Scopus and UGC Care-listed journals, along with several “Best Paper” awards.

Through her academic and research pursuits, Dr. Sinha continues to drive innovation, promote research excellence, and nurture holistic student development, making a significant impact on the field of management education.

  • B.Tech. in Biotechnology

  • MBA in Marketing and Operations

  • UGC-NET Qualified

  • Ph.D. in Management

Additional Certifications and Achievements:

  • Secured the top rank in the course “Marketing Research and Analysis” conducted by IIT Roorkee with Gold Medal imprinted and a score of 91%.

  • Successfully completed a certified course in Marketing Analytics with Meta in October 2023.

Integrated Marketing Communication, Sustainable Marketing, Branding

  • Sinha, & Parmar. (2023). Development and validation of multidimensional scale on Indian Consumer’s acceptance of functional food (FFS)- The Sustainable option. Cleaner and Responsible Consumption. (Scopus Listed Journal) https://www.sciencedirect.com/science/article/pii/S2666784323000293
  • Sinha, & Harsora. (2024) Exploring the Relationship Between Food Fussiness, Health Consciousness, Naturalness Perception, and Labelling Preferences in the Utilization of Medicinal Foods. International Journal of Research Publication and Reviews, Vol 5, no 5, pp 7143-7150 (UGC Care Listed) https://ijrpr.com/uploads/V5ISSUE5/IJRPR28085.pdf
  • Sinha et.al (2023).Underlying Motives Associated with the Usage of The Functional Foods-A Review of Literature, Journal of Survey in Fisheries Sciences (Scopus Listed Journal) https://www.researchgate.net/publication/379735611_Underlying_Motives_Associated_with_The_Usage_Of_The_Functional_Foods-A_Review_Of_Literature 
  • Sinha, & Harsora. (2024) Consumer Attitudes and Preferences: Analysing Key Factors Influencing Ayurveda Product Acceptance, Urban India. (UGC Care Listed) 
  • Chaturvedi, Sinha, & Mcwaan. (2023). Matching downstream activities with upstream activities during COVID 19 at Banas Dairy, Gujarat India. University Journal of Research. 
  • Sinha, & Parmar (2022). “An Empirical Study on Role of Social Media in Influencing Psychological Factors and Purchase Intention for Natural Frozen Food Products- A Way To Healthy and Sustainable Life in Today’s Busy Life” Journal of Social Work and Social Development, 19(Special Issue). (UGC Care Listed Journal)
  • Sinha. (2022, May). Functional Foods - A new trend in 21st Century. Sanmati, ISSN 2395-5503, 23–24. (UGC Care Listed Journal) 
  • Purohit, Patel, & Sinha. (2020). Start-ups and Investors’ Intention: Does Social Media Marketing Create Value? GFJMR, Vol 20 (1) pp. 1-20.
  • Sinha. (2019). Do the Marketed Functional food products belittle fortifying health? Compendium of Research Papers of National Conference on Multidisciplinary Research in Social Sciences and Management Studies, 978-81-927423-6–6. 
  • Sinha, & Parmar. (2018, November). An Empirical Study on Consumer’s Preference for Convenience food in Gujarat. IJRAR, 5(4), 237–245. (UGC Care Listed Journal) 
  • Sinha & Khan Whistle Blower-A Barometer of Work Culture. 
  • Sinha, V., & Trivedi, D. (n.d.). AI in HR: A systematic literature review and future research agenda. LEADER: International Journal of Business Management 

EXPERIENCE (15+ Years)

GSFC UNIVERSITY - ASSOCIATE PROFESSOR & HEAD OF THE DEPARTMENT- SCHOOL OF MANAGEMENT STUDIES AND LIBERAL ARTS (11 MONTHS) SEPTEMBER 2024-AUGUST 2025

• Lead academic and administrative functions with 800 Students and 14 faculties.

• Have experience in curriculum development, accreditation, and quality assurance.

• Possess understanding of University governance, policies, and financial management.

• Assisted in recruitment, training, and performance evaluation of faculty.

• Have experience in managing regulatory and accreditation processes (NAAC, NBA, UGC, etc.).

• Ability to engage with government bodies, academic boards, and industry leaders.

• Strong interpersonal skills to collaborate with alumni, donors, and global institutions.

GSFC UNIVERSITY- ASSOCIATE PROFESSOR- SCHOOL OF MANAGEMENT STUDIES AND LIBERAL ARTS (2 YEARS) AUGUST 2023- SEPTEMBER 2024

• Worked as Faculty Internship Coordinator as University SPoC

• Designed Rubrics for Continuous Evaluation

GANPAT UNIVERSITY – ASSISTANT PROFESSOR - MBA (5 YEARS) JULY 2018 – AUGUST 2023

• Imparting knowledge of Managerial Communication, Organizational Behaviour, Marketing Management, Strategic Management, Research Methodology, Operations Management, Consumer Behavior and Service Marketing to the budding managers.

• Have been engaged in the publication activities for the University by contributing as an editor for the research newsletter, Souvenirs, University Journal of Research etc.

• Worked as a Course Coordinator for MMS in Logistics and Supply Chain Management (2 years fulltime course)

• Have been working on NAAC criteria 5, Worked asthe Placement faculty Coordinator for the Institute

PARUL UNIVERSITY - ASSISTANT PROFESSOR MBA (6 YEARS) JULY 2012 - JULY 2018

• Co-designed the course for Entrepreneurship As a specialization in the Master of Business Administration which has been incorporated from July 2017.

• Delivered high-quality learning experience to students which were met with consistently positive feedback by independent Faculty evaluation through the academic coordinator.

• Served as a mentor for a research project to the international students from Bern University, Switzerland in the Young Entrepreneurship Exchange Project 2017.

SIGMA GROUP OF INSTITUTES -ASSISTANT PROFESSOR MBA (2 YEARS) JULY 2010 - JULY 2012

• Delivered high-quality learning experience to students • Handled Oasis- The Flagship Event of Sigma Group

EXPERIENCE AS A RESEARCH GUIDE:

Presently guiding three PhD Scholars at School of Management Studies and Liberal Arts:

Mr. Nikhil Ratnawat working on the title A Study of the evolving competitive landscape in the Global Capacity Center(GCC) Ecosystem in India.

Dr. Ramya Iyer: An Assessment of Environmental Health Literacy and Analysis of Factors Affecting Attitudes Towards Sustainable Practices and Environmentally Responsible Behaviours Among Medical and Dental Health Care Professionals Serving in Tertiary Hospitals In Vadodara District, Gujarat

Mr. Abhishek Dixit: A Study on the influence of social media influencers on Customer attitudes towards purchase intention. 

EXPERIENCE AS A RESEARCH TRAINER/JURY:

  • Contribued as a Resource Person – UGC Sponsored 5th Online Refresher Course in Commerce & ManagementUGC–MMTTC (UGC HRDC), Gujarat University | 16th December 2024 – 30th December 2024: Invited as a resource person to deliver expert sessions during the UGC Sponsored 5th Online Refresher Course in Commerce & Management, organized by UGC–MMTTC (UGC HRDC), Gujarat University. Contributed to enhancing the professional competencies of participating faculty members by sharing advanced insights, contemporary research perspectives, and practical applications in the field of management and commerce.

  • Resource Person – 29th Online Short Term Course: Research Methodology
    UGC–Human Resource Development Centre, Sardar Patel University | 13th February 2023 – 19th February 2023

    Invited as a resource person to deliver two expert sessions on “Scale Development and Validation – I & II” during the 29th Online Short Term Course on Research Methodology, organized by UGC–HRDC, Sardar Patel University. Contributed to enhancing research skills of university and college teachers as well as academic administrators by providing methodological insights, practical approaches, and advanced techniques in scale development and validation.

  • Resource Person – UGC Sponsored 4th Online Refresher Course in Commerce & Management
    UGC–HRDC, Gujarat University | 9th October 2023 – 22nd October 2023

    Served as a resource person in the UGC Sponsored 4th Online Refresher Course in Commerce & Management, organized by UGC–HRDC, Gujarat University. Delivered sessions aimed at enhancing pedagogical skills, research capabilities, and subject expertise of participating faculty members through contemporary management and commerce insights.

  • Acted as a resource person for delivering lectures on “Expert Session on Exploratory Factor Analysis with SPSS” organized by Sardar Patel University on 7th November 2023
  • Acted as a resource person for delivering lectures on “Expert Session on Data Analysis with SPSS” organized by Sardar Patel University on 7 th November 2023
  • Worked as a Coordinator & Trainer for the “Leadership Training Program- Excitement to Synergy” Organized by Ganpat University in association with Tata Passenger Electric Mobility” from 24th Jan 2023 till date.
  • Acted as a resource person for delivering lectures on “Scale development & Validation” in 29th Online Short Term Course: Research Methodology jointly organized by Sardar Patel University and UGC-HRD on 14th Feb 2023
  • Invited as a as a Jury for the "Research colloquium” by BK School of Professional and Management Studies wherein the MBA students showcased their best research projects on May 7th, 2022

Dr. Vidhita Sinha actively contributes to the academic community as a Reviewer for reputed journals, including:

  • Archives of Current Research International

  • Journal of Global Economics, Management and Business Research

  • International Journal of Commerce and Management Research

  • Won Best Paper Award in one day National Conference on Building Sustainable Foundation for Business and Tech on 7th March 2024, organized by Anand Institute of Management and information science and Shri Jairam Patel Institute of Business Management and Computer Applications.
  • Awarded with the “ President Award for Staff Excellence in the Research Category” by Ganpat University for the Year 2022
  • Won Best Research Paper Award by in the 7th International Youth Symposium held on 28th January, 2022 Organized By B.K. School of Professional And Management Studies, Gujarat University, India in Jan 2022.
  • Secured Second prize in 14th International Conference on “Emerging Management Practices on Transforming Business in ESG (Environmental, Social, Governance)” held on March 12- 13, 2022 at Ganpat University Gujarat
  • Awarded with the “ President Award for Staff Excellence in Support Services category ” by Ganpat University for the Year 2019
  • Awarded “Certificate of Merit” by the President of Parul University for being first in The Academic Review conducted in the Academic Year 2017-18
  • Secured “Best Paper Award” in the National conference held by Parul University on 15th and 16thDecember 2017
  • Awarded “Academic Excellence Award” for being Best Faculty for Outstanding academicresult in University Examination by the Parul Group
  • Won “Best Paper Award” in International Conference held by Gujarat Technological University
  • Student Achievements under the guidance of Dr. Vidhita Sinha: The Student Research project named “A Study on “Exploring Research Online, Purchase Offline (ROPO) Effect in the case of Electronics Purchase Amongst `Gen Z` at Sales India ltd”. was recognized with Rs. 10,000 + winning tropies in the National Summer internship competition – Maharathi 2022 organized ITM- Universe, Baroda on 19th Oct 2022 in the midst of around 105 students from different places of India.
  • The Student Research project named “A Study on “Exploring Research Online, Purchase Offline (ROPO) Effect in the case of Electronics Purchase Amongst `Gen Z` at Sales India ltd” reached to finals of Business Standard 'Best B-School Project' Award and was amongst the best 5 projects of India in the midst of IIM’s, JBIMS, XIM, IBS.
  • A research Project on “A Study on Quality of Work Life of Employees at Oil and Natural Gas Corporation Ltd, Mehsana Asset” had won third prize in Shodh 2018- The University level Research competition