PhD (Marketing) – Andhra University (2020–2025) – Submitted – Coursework CGPA: 7.6/10 Research Focus: Brand Image & Customer Loyalty
MBA (Finance & Marketing) – Andhra University (2017–2019) – Distinction Thesis: Financial Statement Analysis
M.Com – IGNOU (2019–2021),
M.A. Economics – IGNOU (2021–2023),
B.Com – Andhra University (2014–2017) – First Class
Brand Image and Customer Loyalty
Consumer Behaviour and Brand Positioning
Sustainability Practices in Marketing
Artificial Intelligence in Entrepreneurship and Business Innovation
Gig Economy and Platform-based Employment
Care Economy and Gendered Labour Dynamics
Digital Transformation in Marketing and Business Strategy
Sanapala, G. K., Nzeku, S. G., & Mohan, V. K. (2023). A Study on how Brand Positioning Helps the Business to Stand Out Distinctively in a Saturated Market: A Study With Reference to Select Supermarkets. International Journal of Professional Business Review, 8(11), e03411.https://doi.org/10.26668/businessreview/2023.v8i11.3411. –Scopus-Q4
Karri, V., Edubilli, S., Sanapala, G. K., Kumar, S. S., & Mathew, D. (2025). Unveiling the moderating effect of cultural context on sustainability practices in retail: A mediation model of customer experience. International Journal of Innovative Research and Scientific Studies, 8(1). – Scopus-Q3
Karri, V., Rao, P. N. A., Sanapala, G. K., Kumar, V. V., & Challa, V. N. S. K. (2025). A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration. Ianna Journal of Interdisciplinary Studies, 7(2)- Scopus-Q1
Karri, V., Devi, T. U., Sanapala, G. K., Mathew, D., & KV, T. (2025). Retail 5.0: Leveraging Sustainability for Holistic Consumer Engagement and Competitive Expansion—Responsible Consumption and Production. Journal of Lifestyle and SDGs Review, 5(3)- Scopus-Q4
Karri, V., Iyappan, A., Rajsekar, S., Sanapala, G. K., & Juttuga, L. V. S. (2024). Synergising retail channels: The role of dual distribution in consumer behaviour. Pakistan Journal of Life and Social Sciences, 22(2), 12659-12671. https://doi.org/10.57239/PJLSS-2024-22.2.00904-Scopus-Q4
Doctoral Teaching Fellow, Department of Commerce & Management, Andhra University (2020–2025): Delivered lectures on marketing management, financial management and research methodology for MBA and M.Com students. - Mentored student research projects and assisted in grading assignments. - Coordinated academic seminars and guest lectures.
Assistant Professor, Samata College, Visakhapatnam (2019–2021): Delivered 12+ UG courses in Finance, Analytics, and Marketing. - Developed case-based learning modules and supervised 15+ student projects. - Mentored students for UGC-NET preparation.
My research interests span the areas of marketing, digital economy, and technology-driven business transformation. I am particularly interested in studying brand identity, customer loyalty, and consumer behaviour in competitive markets. Another area of my research focuses on the gig economy and care economy, examining how digital platforms are reshaping employment patterns and labour markets. I also explore the role of artificial intelligence in entrepreneurship and the integration of sustainability practices in marketing and business strategies. My work aims to understand how emerging technologies and responsible business practices influence organisational growth and consumer engagement.
PATENTS PUBLISHED
-Sanapala, G. K., Mohan, V. K., & Ravi, J. et al. (2025). Leveraging machine learning to assess consumer loyalty and brand switching in FMCG through sales promotion analysis (Indian Patent No. 202541008711 A). Indian Patent Office.
- Karri, V., Sanapala, G. K., et al. (2025). AI-enabled green recommendation system for eco-friendly product discovery in e-commerce (Indian Patent No. 202541070496 A). Indian Patent Office.
CONFERENCES
- Care Economy: The Invisible and Unpaid Work of Women, 22nd Annual Conference of IASSI, CESS, Hyderabad, Nov 2023.
- Sustainable Development Agenda 2030: Strategies for Inclusive Growth, 74th All India Commerce Conference, Delhi School of Economics, New Delhi, Dec 2023.
- Socio-Economic Status of Women in Scheduled Tribes, ICSSR National Seminar, KBN College, Vijayawada.
- AI Adoption in Sustainable Entrepreneurship: An Institutional and Ethical Analysis of Barriers in Emerging Markets at the 2nd International Conference on Digital Transformation & Sustainability of Business (ICDTSB–2025), October 10–11, 2025.
- Towards Intelligent Collaboration: A Comparative Qualitative Inquiry into Human–AI Synergy in Social Entrepreneurship for Sustainable Decision-Making at the 2nd International Conference on Digital Transformation & Sustainability of Business (ICDTSB–2025), October 10–11, 2025.
- UGC-NET JRF in Management (Top 1% nationally)
- UGC-NET in Commerce & Economics
- AP SLET Qualified in Management, Commerce, and Economics
- Executive Program in Business Analytics – IIM Visakhapatnam
