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Dr Mohit Parekh

PhD 

Email: mohit.parekh@gsfcuniversity.ac.in

Dr. Mohit Parekh is an accomplished academician, researcher, and management professional with over 20 years of diverse experience spanning higher education, academic leadership, sales operations, and corporate training. Holding a Ph.D. in Marketing from Sardar Patel University, along with an MBA in Marketing and a Bachelor’s degree in Production Engineering, he has built a distinguished career at the intersection of academia and industry.

Currently serving as an Assistant Professor at GSFC University, Dr. Parekh specializes in Marketing Management and related domains. Prior to this, he worked with Parul University and Drs. Kiran and Pallavi Patel Global University, where he held key academic and administrative responsibilities including HOD-BBA, Placement & Live Project Coordination, Ph.D. guidance, and academic governance roles.

Before transitioning fully into academia, Dr. Parekh spent nearly eight years with TATA ClassEdge, rising from Manager to General Manager – Sales & Operations. He led educational technology operations across Gujarat, managed large client portfolios, and conducted extensive leadership and pedagogy training programs for principals and teachers. His contributions included training more than 14,000 teachers and developing innovative learning modules focused on gamification in education.

An active researcher and academic contributor, Dr. Parekh has authored 47 publications, presented papers at national and international conferences including conferences organized by Indian Institute of Management Lucknow and Indian Institute of Management Kozhikode, and serves as an Editorial Board Member of the Journal of Academic Trends & Innovative Research. He has also received multiple recognitions for academic excellence and mentoring.

Known for blending practical industry exposure with academic insight, Dr. Parekh continues to contribute significantly to management education, research, faculty development, and student mentorship in Gujarat and beyond.

Degree / Qualification Specialization Percentage / Grade Passing Year University / Institute
Ph.D. Marketing — 2015 Sardar Patel University
MBA Marketing 2.68 CGPA (Scale of 4.3) 2005 G.H. Patel PG Institute of Business Management
B.E. Production Engineering 69% 2003 Saurashtra University
Certification Course Marketing Analytics Successfully Completed 2025 Great Learning Academy

Dr. Mohit Parekh’s research interests primarily lie in the areas of Marketing Management, Employee Branding, Organizational Behavior, Educational Management, and Digital Pedagogy. His doctoral research focused on employee branding and its impact within the banking and hospitality sectors in Gujarat, reflecting his interest in the relationship between organizational identity, employee engagement, and brand perception.

He is also actively engaged in research related to management education, skill development, teaching methodologies, and the integration of technology in learning. His work with digital pedagogy training, gamification of learning, and educational leadership programs demonstrates a strong inclination toward educational innovation and academic development.

In addition, Dr. Parekh has contributed to studies involving MBA education quality, value addition in higher education, industry-academia collaboration, marketing practices, and consumer-oriented business strategies. His broad academic and industry exposure allows him to explore practical, application-oriented research across marketing, education, and organizational development domains.

Sr. No. Title of Paper with page no. Name of Journal with ISSN/ISBN No. Whether peer reviewed Impact Factor No. of Co- authors  
1 Weekend Rural Tourism: A Study on New Product Development Book Name: Tourism in Global Village, edited by Debasish Das Gupta, Lap Lambert Academic Publishing, 2013 Conference proceedings NA 0  
2 GCMMF : Preempting competition with innovative business model The Indian Journal of Marketing, Aug 2011, Vol. 41, No. 8, pg 24-27, ISSN 0973-8703 Scopus / UGC Care (II) SNIP : 0.628       Cite Score:  2.1 0  
3 Book Review on “The India Way; How India's Top Business Leaders are revolutionizing Management” JIM Quest Journal of Management & Technology, Jan 2011, Vol. 7 No. 1., pg 75-76, ISSN 0975-6280 UGC Care NA 0  
4 Book Review on “Winning in Emerging Markets: A road map for strategy and execution” JIM Quest Journal of Management & Technology, Jul-Dec 2011, Vol. 7, No. 2, pg 82-84, ISSN 0975-6280 UGC Care NA 0  
5 Hindustan Unilever Limited: Proactive Measures to Face Competition Marketing Mastermind, Dec 2008, IUP, pg. 60-63, ISSN 0972 5156 Peer reviewed NA 0  
6 Distribution Network as a strategic tool to counter competition Marketing Mastermind, April 2009, IUP, pg 42-45, ISSN 0972 5156 Peer reviewed NA 0  
7 Employee Branding : A new age marketing tool for retailers Marketing Mastermind, Oct 2009, IUP, pg 53-58, ISSN 0972 5156 Peer reviewed NA 0  
8 Colors Channel : New Product Development and Promotion Marketing Mastermind, Nov 2009, IUP, pg 36-40, ISSN 0972 5156 Peer reviewed NA 0  
9 Fair based Rural Tourism : A potential growth engine for rural economy in Gujarat IUP Journal of Infrastructure, March-Jun 2010, Vol. VIII Nos. 1 & 2, IUP, pg 83-90, ISSN 0972-9194 Peer reviewed NA 0  
10 Application of manufacturing technologies in the field of education FedUni  Journal of Higher Education, Feb-May 2010, IUP, pg 73-81, ISSN 0972-9194 Peer reviewed NA 0  
11 Competency Commitment Matrix for skill up gradation in Management Education ITM n Ach, Dec 2011, Vol 5. No. 3, pg 1-18, ISSN 0975-3249 Peer reviewed NA 0  
12 Employee Branding: A Research Study on Indian Banking Sector Synergy Journal of Management, Jan-Dec 2014, Vol. 16, No. 1 & 2, pg 1-7,ISSN 0973-922X Peer reviewed NA 1  
13 An Analytical study of Advertising strategies used by Institutes of Higher Education in India Advertising Express, Nov 2009, IUP, pg 29-34, ISSN 0972 5326 Peer reviewed NA 0  
14 Cost Effective Marketing Strategies with use of Technology Marketing Mastermind, June 2009, IUP, pg 13-18, ISSN 0972 5156 Peer reviewed NA 0  
15 Edu Pages: A Blue Book on Educational Institutes Marketing Mastermind, May 2010, IUP, pg 46-54, ISSN 0972 5156 Peer reviewed NA 0  
16 A Research Paper on Celebrity Endorsement Strategies adopted by Coke and Pepsi in India Synergy Journal of Management, Jan-Jun 2010, Vol. 12, No. 1, pg 74-84, ISSN 0973-922X Peer reviewed NA 1  
17 Event based Marketing as a Tool for Branding the Products Cams Journal of Business Studies and Research, Jan-Mar 2011, Vol. 2, No. 1, pg 67-82, ISSN No. 0975-7953 Peer reviewed NA 0  
18 Colors Channel : Winning the three stages of competition Journal of Humanities Social Science & Management, Volume I, Issue II, July-December 2010, Kadi Sarva Vishwavidyalaya, pg 26-32, ISSN 0974 9772 Peer reviewed NA 0  
19 A Comparative Study of Marketing Strategies Adopted by Various Edu-Tech Companies in K-12 Segment and Study of Perception and Preferences of Parents in Gujarat International Journal of Scientific Research in Engineering and Management, Vol. 8 Issue no. 4, April 2024, ISSN: 2582-3930 UGC Care SJIF: 8.448 2  
20 An Empirical Study on Motivating and Inhibiting Factors for Adoption of E-Vehicles Compared to Fuel Based Vehicles in Region of Gujarat International Journal of Scientific Research in Engineering and Management, Vol. 8 Issue no. 4, April 2024, ISSN: 2582-3930 UGC Care SJIF: 8.448 2  
21 Case study method: Investigating the Impact of Motivational Factors on Learning Experiences in MBA Programs International Journal of Scientific Research in Engineering and Management, Vol. 8 Issue no. 4, April 2024, ISSN: 2582-3930 UGC Care SJIF: 8.448 2  
22 Fintech And Digital Transformation of the Banking and Finance
Industry. A Study on Major Trends and Adaption by Consumer and
Implications for the Existing Industry Stakeholders in Gujarat		 International Journal of Research Publication and Reviews, Vol. 5 Issue. 4, pp 8622-8634, April 2024, ISSN: 2582-7421 NA SJIF: 5.536 (2022) 2  
23 An Empirical Study on Customer Engagement Programs Using Social Media and Its
Impact on Consumer Buying Behaviour		 International Journal of Scientific Research in Engineering and Management, Vol. 8 Issue no. 5, May 2024, ISSN: 2582-3930 UGC Care SJIF: 8.448 2  
24 A comparative study on Branding strategies
adopted by various online food retailing companies
in India and factors driving customer loyalty in
this Industry, with special reference to Gujarat.		 TIJER - INTERNATIONAL RESEARCH JOURNAL, Vol 11. Issue No. 5, May 2024, Pp. 850-856,  ISSN: 2349-9249. NA Impact Factor: 8.57 (Google Scholar 2  
25 A Value Chain Analysis of the Solid Liquid Separator Industry in Gujarat IJCRT. Volume 13, Issue 4 April 2025. pp. 448 - 454. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
26 Personalization vs Privacy in Digital Marketing in India IJCRT. Volume 13, Issue 3 March 2025. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
27 Evaluating Telehealth Services in Patient Care: An Analytical Study on Adoption and Customer Satisfaction of the Practo App in Vadodara, Gujarat. IJIRT - INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY, Volume 11, Issue 10, March 2025. Pp. 2428-2432, ISSN: 2349-6002 UGC Approved Journal No: 47859 Impact Factor: 7.37  2  
28 An analytical study motivating and inhibiting factor for Gen z customer of online apparel Retailer IJCRT. Volume 13, Issue 3 March 2025. Pp. l507-l531. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
29 A Study on Challenges and opportunities in FMCG Industry Sector IJCRT. Volume 13, Issue 3 March 2025. Pp. 847-862. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
30 Assessing the Impact of Sustainable Packaging on Consumer Perception and Brand Loyalty in the Hair Care Industry IJIRT - INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY, Volume 11, Issue 10, March 2025. Pp. 2991-3002, ISSN: 2349-6002 UGC Approved Journal No: 47859 Impact Factor: 7.37  2  
31 The role of social media marketing in shaping consumer buying behavior: A study on fast food chain in vadodara IJIRT - INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY, Volume 11, Issue 10, March 2025. Pp. 2809-2816, ISSN: 2349-6002 UGC Approved Journal No: 47859 Impact Factor: 7.37  2  
32 Study on Fashion Influencers and Their Role in Shaping Generation Z's Clothing Purchase Intentions in Vadodara IJIRT - INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY, Volume 11, Issue 10, March 2025. Pp. 3734-3740 ISSN: 2349-6002 UGC Approved Journal No: 47859 Impact Factor: 7.37  2  
33 A study on impact of after sales services on repeat purchase intensions for electronics goods (smartphones) in rural parts of Barwani district IJCRT. Volume 13, Issue 3 March 2025. Pp. 458-472. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
34 A Study On Factors Affecting Adoption Of Online Retailing For purchase of Consumer Durables In India IJCRT. Volume 13, Issue 3 March 2025. Pp. 754-768. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
35 A study of factors affecting consumer buying behaviour for purchase of
residential flats with special reference tier 2 cities in India		 IJCRT. Volume 13, Issue 3, March 2025. Pp. 155-168. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
36 The Impact Of Social Media Influencer Marketing On Purchase Decisions: A
Study Of Gen Z Consumers In The Beauty Products Market In India		 IJCRT. Volume 13, Issue 2,  March 2025. Pp. 970-982. ISSN: 2320-2882 UGC Approved Journal No: 49023 (18) Impact Factor: 7.97 (Google Scholar 2  
37 Leadership Styles in Relation to Employee Engagement and Satisfaction: A Systematic Literature Review Journal of Informatics Education and Research, Vol 5, Issue 4, Dec 2025. Pp. 2626-2638, ISSN: 1526-4726 ABDC           (C-Journal) -- 1 https://jier.org/index.php/journal/article/view/4215
38 AN ANALYTICAL STUDY ON IMPACT OF SOCIAL MEDIA
INFLENCERS ON COSMETIC PURCHASE DECISION IN GUJARAT		 TIJER - INTERNATIONAL RESEARCH JOURNAL,Vol. 13, Issue 2, Feb 2026, Pp. 986-997, ISSN 2349-9249 Peer reviewed  Impact Factor 8.57 (Google Scholar) 2 https://tijer.org/tijer/papers/TIJER2602114.pdf
39 An Analytical Study on Impact of Motivating and Inhibiting Factors on Adoption of Organic Food Products by Consumers inVadodara,Gujarat International Journal of Research Publication and Reviews, Vol 7, Issue 3, pp 814-819 March, 2026, ISSN2582-7421 Peer reviewed  Impact Factor 6.844 (Google Scholar) 2 https://doi.org/10.55248/gengpi.07.0326.0446
40 Factors Affecting Consumer Preference Toward Electric
Two-Wheelers in Gujarat, India		 INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY, Vol. 12 Issue 10, Pp. 1293-1301, ISSN: 2349-6002 Peer reviewed  Impact Factor 8.017 (Google Scholar) 2 https://ijirt.org/article?manuscript=193682
41 A Study on the Impact of Social Media Advertisement on Online Purchase
Decision for Footwear among Gen Z Consumers in Gujarat		 International Journal of Versatile Research and Analysis, Vol. 4, Issue 3, March 2026, Pp. 695-705, ISSN: 2984-8903 Peer reviewed Impact Factor: 9.12           (Google Scholar) 2 https://ijpub.org//ijvra/viewpaperforall.php?paper=IJVRA2603209
42 An Analytical Study on Impact of Social Media Influencers on Fashion Apparel Purchase Decision in Vadodara, Gujarat JOURNAL OF ACADEMIC TRENDS & INNOVATIVE RESEARCH, Vol. 2, Issue 3, March 2026, Pp. 1-12. Peer reviewed   2 doi.org/10.64643/JATIRV2I3-140153-001
43 Impact of Pricing Strategies on consumer Buying Behavior in Online Garment Retailing: An Empirical Study of Vadodara City TIJER - INTERNATIONAL RESEARCH JOURNAL,Vol. 13, Issue 3, March 2026, Pp. 31-38, ISSN 2349-9249 Peer reviewed  Impact Factor 8.57 (Google Scholar) 2 https://tijer.org/tijer/papers/TIJER2603006.pdf
44 An Analytical Study of Customer Perception about Service Quality Using Servqual Tool for Online Grocery Retailing Services in Vadodara International Journal of Research Publication and Reviews, Vol 7, Issue 3, pp 499-507 March, 2026, ISSN2582-7421 Peer reviewed  Impact Factor 6.844 (Google Scholar) 2 https://doi.org/10.55248/gengpi.07.0326.0427
45 Flipkart’s Product–Market Strategies: From Niche Online Bookstore to Vadodara’s E-Commerce Giant INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS, Vol. 4, Issue 3, pp 830-851, March 2026, ISSN: 2984-8903 Peer reviewed  Impact Factor 9.12 (Google Scholar) 2 https://ijpub.org/ijvra/papers/IJVRA2603626.pdf
46 A study of consumer buying behaviour in the two-wheeler sector in Gujarat International Journal of Research Publication and Reviews, Vol. 7, Issue 3, Pp. 5512-5526, March 2026, ISSN 2582-7421  Peer reviewed  Impact Factor 6.844 (Google Scholar) 2 https://ijrpr.com/uploads/V7ISSUE3/IJRPR61229.pdf
47 A Comparative Study of Marketing Strategies Adopted by OTT Platforms in India and Consumer Perception Compared to Traditional Television Channels International Journal of Scientific Research in Engineering and Management, Vol. 10, Issue 3, Pp. 1-27, March 2026, ISSN: 2582-3930  Peer reviewed  Impact Factor 8.659 (Google Scholar) 2 https://ijsrem.com/download/a-comparative-study-of-marketing-strategies-adopted-by-ott-platforms-in-india-and-consumer-perception-compared-to-traditional-television-channels/
48 AN ANALYTICAL STUDY ON EFFECT OF FREEMIUM VS PREMIUM PRICING MODELS ON CONSUMER RETENTION IN OTT PLATFORMS-IN VADODARA INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS (IJVRA), Vol. 4, Issue 3, Pp. 746-761, March 2026, ISSN: 2984-8903 Peer reviewed Impact Factor 9.12 (Google Scholar) 2 https://ijpub.org/ijvra/papers/IJVRA26A3264.pdf
49 Rural Tourism – A growth engine for rural economy Strategies to achieve double digit growth in Indian economy, Mysore, 24th January 2009 by INC Mysore Conference NA 0  
50 Relationship marketing: An effective marketing tool for small scale industries Managing Small scale industries in liberalized business environment, V V Nagar, 8th March, 2010 Conference NA 0  
51 Building excellence in marketing – A case study of HLL Building excellence in management disciplines, Anand, 17th December, 2006 Conference NA 0  
52 Entry Barriers to Entrepreneurship A Perception Study of Management Students Ninth Biennial Conference on Entrepreneurship, EDI Gandhinagar, 2011 Conference NA 0  
53 Factors that Facilitate and Inhibit Entrepreneurship in Indian Women Tenth Biennial Conference on Entrepreneurship, EDI Gandhinagar, 2013 Conference NA 0  

Dr. Mohit Parekh has over 10 years of extensive teaching and academic experience in management education, specializing primarily in Marketing Management and related disciplines. He has served as a faculty member, academic coordinator, Head of Department, and research guide across several reputed institutions in Gujarat.

Currently, he is working as an Assistant Professor at GSFC University. Prior to this, he served at Parul University as Assistant Professor and Coordinator for Live Projects and Industry Interaction, where he also guided Ph.D. scholars. He also worked at Drs. Kiran and Pallavi Patel Global University as HOD-BBA and Assistant Professor, contributing to academic administration, curriculum development, mentoring, and institutional governance.

Earlier in his career, Dr. Parekh taught at institutions such as ICFAI National College and Sankriti School of Business, where he handled subjects related to marketing, advertising, communication, and general management. Alongside classroom teaching, he has actively guided internships, management theses, live projects, placements, and industry-oriented learning initiatives.

His teaching approach strongly integrates practical industry exposure with academic concepts, supported by his corporate experience at TATA ClassEdge, where he conducted extensive pedagogy and leadership training programs for educators and school leaders across Gujarat.

Dr. Mohit Parekh has limited but relevant experience in research and academic consulting, primarily within the education and management domains. He has contributed to research projects related to MBA education quality and value addition in higher education in Gujarat, while also engaging in industry-oriented academic studies in marketing and organizational behavior. Additionally, through his association with TATA ClassEdge, he conducted leadership and pedagogy training programs for educational institutions, contributing to academic development and educational consulting initiatives.

Dr. Mohit Parekh is a certified Yoga Teacher from Yoga Niketan and strongly believes in the importance of physical and mental well-being in professional and personal life. His interest in yoga reflects his balanced and holistic approach toward education, leadership, and mentoring.

He is also deeply passionate about entrepreneurship development among students and actively encourages young learners to think innovatively, develop business ideas, and build practical problem-solving skills. He particularly enjoys mentoring students on live projects, internships, and industry-oriented activities that nurture entrepreneurial thinking and confidence.

Beyond academics, Dr. Parekh has a keen interest in music and considers it an important creative outlet. He is also a devoted fan of the The Avengers franchise and enjoys themes of leadership, teamwork, resilience, and innovation reflected in the Marvel universe.

  • Academic Excellence Award at Parul University – September 2024.

  • Academic Excellence Award at Parul University – August 2025.

  • Best Faculty Guide for Summer Internship Program – 2009 at ICFAI National College.

  • Secured Top 200 Rank in the International Digital Teacher’s Olympiad organized by upEducators.

  • Appointed as Editorial Board Member of the Journal of Academic Trends & Innovative Research in recognition of academic and research contributions.